1. Doctor-Led Educational Reels

Short videos where doctors explain common health concerns perform extremely well.

Why it works:

• Builds credibility and trust
• Answers frequently asked questions

Example:

“Is acne really caused by eating oily food?”
> “How to take care of your baby during monsoon?”

2. Patient Testimonials (With Consent)

Real stories from real people. Testimonials boost emotional connection and social proof.

Why it works:

• Builds instant trust
• Converts viewers into potential patients

Tip:

• Use before/after images or interviews (with signed consent).

3. Behind-The-Scenes (BTS) at the Clinic/Hospital

Let people see the human side of doctors and staff. Show your work environment, surgeries (in a
clean, ethical way), celebrations, or daily routines.

Why it works:

• Creates relatability
• Breaks the fear barrier

4. Health Awareness Campaigns (Based on Calendar)

Plan content around monthly health observances.

Why it works:

• Positions you as current and socially aware
• Increases seasonal engagement

Examples:

• “World Heart Day: 5 tips for a healthy heart”
• “Breast Cancer Awareness Month: Importance of self-exam”

5. Infographics & Carousels

Use clear visuals to explain medical information in a simplified way.

Why it works:

• Easy to save, share, and understand
• Increases engagement

Topics:

• “Signs of Vitamin D deficiency”
• “Migraine vs. Headache: What’s the difference?”

6. Myth vs. Fact Series

Healthcare is filled with myths. Use this to educate and grab attention.

Why it works:

• Busts misinformation
• Encourages shares and saves

Examples:

•  “Can you get pregnant during periods?”
• “Is normal delivery impossible after 30?”

7. Reels with Trending Audio (Medical Twist)

Follow reel trends and adapt them to health topics in a fun, professional way.

Why it works:

– Boosts organic reach
– Engages a younger audience

Example:

– “Types of patients doctors see during monsoon season” (funny)

8. Q&A / Ask Me Anything (AMA)

Engage your audience by inviting questions on specific health topics.

Why it works:

– Boosts engagement
– Establishes your expertise

How:

Use Instagram Stories, Live videos, or Reels to respond.

9. Explainer Videos or Animations

Great for explaining complex procedures like IVF, angioplasty, or PCOS.

Why it works:

• Simplifies medical jargon
• Keeps viewers hooked

Tip:

Use animated characters or clean diagrams to visualize the explanation.

10. Milestones, Awards, and Achievements

Share your hospital or clinic’s success stories, recognitions, or patient milestones.

Why it works:

• Builds credibility and pride
• Reinforces your reputation

Examples:

• “Celebrating 1000+ successful deliveries”
• “Awarded Best IVF Clinic 2025 – Gujarat Region”

Final Thoughts *

The most successful healthcare brands don’t just sell treatments – they build trust, educate their
audience, and create emotional connection.
If you’re a doctor, clinic, or hospital looking to grow online, focus on mixing the above content types
with consistency and creativity.

Need help managing your healthcare social media?

* Contact our expert team at Dr. Social Media and let’s build your brand with care and credibility.